Just Eat vs Uber Eats vs Deliveroo: Fees for UK Restaurants

In a Just Eat vs Uber Eats fee comparison, Just Eat is usually cheaper when the platform delivers, while Uber Eats is slightly cheaper when you use your own drivers. Deliveroo does not publish a standard rate, so you only see its true cost in your contract.

The choice matters because the market is large and split three ways. Lumina Intelligence values UK food delivery at £14.3 billion in 2025. Its data shows Uber Eats took 27.2% of delivery occasions in 2024, ahead of Just Eat on 25.2% and Deliveroo on 16.2%.

What does each platform charge restaurants?

Uber Eats

Uber publishes its UK merchant rates. It takes 30% when Uber delivers (33% for Uber One members), 13% for self-delivery and 13% for pick-up orders. There is also a £650 initial fee, and all rates exclude VAT.

Just Eat

According to Deliverect's guide, updated January 2026, Just Eat charges 14% commission plus VAT on every order. You then pay 50p per order if you deliver yourself, or an extra 5% (minimum 50p, capped at £1.99) when a Just Eat courier delivers. There is no upfront joining fee.

Deliveroo

Deliveroo tailors terms to each restaurant and does not publish a price list. Independent 2026 guides report 25% to 35% on rider-delivered orders, so treat any figure as a range until you see an offer.

Is Just Eat or Uber Eats cheaper on a £25 order?

Here is the commission on a £25 order before VAT, using the published rates above:

• Platform courier delivers: Just Eat about £4.75, Uber Eats £7.50

• Your own driver delivers: Just Eat £4.00, Uber Eats £3.25

• Customer collects: Uber Eats £3.25, Just Eat around £3.50 at 14%

• Deliveroo rider delivers: roughly £6.25 to £8.75 at the reported range

So the cheaper app depends on your delivery model. If you rely on platform couriers, Just Eat normally keeps more money in your pocket. If you run your own drivers, Uber Eats edges ahead on a typical basket.

Is Deliveroo or Uber Eats cheaper? On courier-delivered orders, Deliveroo's reported range sits at or below Uber's 30%, but only a written quote will tell you for sure.

Deliveroo vs Just Eat: look beyond commission

Fees are only half the decision. Reach varies by postcode, so open each app at your own address and count how many similar restaurants appear. A crowded category means you will probably pay for promotions just to be seen.

Ask every platform for a full written breakdown before you sign. Include marketing and promotion costs, hardware or tablet fees, refund and dispute rules, and how often you are paid. Remember that 20% VAT is added to commission, although VAT-registered businesses can reclaim it.

Use the apps for reach, not for regulars

Delivery apps are useful for being discovered by new customers. The cost problem comes when loyal regulars keep ordering through them, because you pay commission on customers you already won.

Put a card in every bag with a reason to order direct next time, such as a free side or loyalty points. Even moving a few regulars each week makes a noticeable difference over a year.

The bottom line

Just Eat vs Uber Eats has no single winner: Just Eat suits platform delivery, Uber Eats suits your own drivers. OrderApps gives you your own ordering website and branded app on a low monthly plan, so repeat customers can order direct without marketplace commission.